SME Digitalization:
The DACH Guide 2025
The German Mittelstand is the backbone of the economy - but it lags behind in digitalization. Only 16% of SMEs in the DACH region utilize the full potential of digital technologies. Time to change that.
Why Digitalize Now?
The reasons for digital transformation are more pressing than ever in 2025:
- Customer Expectations: 87% research online before buying
- Talent Shortage: Automation relieves existing employees
- Competition: Digital competitors are faster and cheaper
- Resilience: Digital companies survive crises better
- Funding: Never before has there been so much support
The 5 Pillars of Digitalization
1. Digital Presence
A professional website is the foundation. 75% of users judge a company's credibility by its website.
2. Online Sales
E-commerce is no longer nice-to-have. Even B2B companies benefit from digital ordering processes.
3. Process Automation
Manual routine tasks cost time and are error-prone. Automation increases efficiency by up to 40%.
4. Data-Driven Decisions
Data is the new oil. Those who understand their data make better decisions.
5. Digital Communication
Modern communication tools significantly improve collaboration and customer service.
Funding Programs DACH 2025
Governments in Germany, Austria and Switzerland support digitalization with substantial funds:
Germany
- Digital Jetzt: up to 50,000 EUR for software and training
- go-digital: 50% funding for consulting (max 16,500 EUR)
- KfW Digitalization Credit: Low-interest loans up to 25M EUR
Austria
- KMU.DIGITAL: up to 4,000 EUR for consulting
- aws Digitalization: up to 100,000 EUR investment funding
Switzerland
- Innosuisse: Innovation projects up to 50% funding
- Digitalswitzerland: Network and consulting
Your Digitalization Roadmap
- 1 Analysis: Where do you stand? Which processes are inefficient?
- 2 Strategy: Prioritize projects by ROI and effort
- 3 Quick Wins: Start with the website - quickly visible, high impact
- 4 Funding: Apply for grants before project start
- 5 Implementation: Iterative with regular success measurements
Conclusion: Digitalization is a Process, Not a Project
Digital transformation is not a one-time project with an end date - it's a continuous process. But every journey starts with the first step. For most companies, a modern website is that first step.
Ready for Digitalization?
We help you take the first step - with a website that leads your company into the digital age.