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Website Checklist 2026: 50+ Points for More Customers
50+ Quality Points

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Use these points for an initial website review. Record the finding, owner and next step for each item. Start with problems that prevent visitors from reading or making an enquiry.

Updated on 26 September 2026. You can also receive the full content by email.

Before you start:

  • [ ] Business goals clearly defined
  • [ ] Target audience analyzed
  • [ ] Competitive analysis conducted
  • [ ] Unique Selling Proposition (USP) formulated
  • [ ] Budget set
  • [ ] Timeline created
  • [ ] Domain registered
  • [ ] Hosting provider selected

User-Friendliness & Design:

  • [ ] Mobile-first design implemented
  • [ ] Responsive on all devices
  • [ ] Clear navigation (max. 7 main points)
  • [ ] Consistent color scheme
  • [ ] Readable fonts (min. 16px)
  • [ ] Sufficient contrasts (WCAG 2.1)
  • [ ] Call-to-actions prominently placed
  • [ ] White space strategically used
  • [ ] Professional images & icons
  • [ ] Consistent branding

Technical Excellence:

  • [ ] Load time under 3 seconds
  • [ ] Images optimized (WebP, lazy loading)
  • [ ] CSS & JavaScript minified
  • [ ] Caching enabled
  • [ ] CDN for static content
  • [ ] SSL certificate installed (HTTPS)
  • [ ] Error-free on all browsers
  • [ ] No 404 errors
  • [ ] Core Web Vitals optimized (LCP, INP, CLS)

Further reading: Google’s SEO starter guide

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50+ points from design to legal aspects

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Website Checklist 2026: 50+ Points for More Customers

Free checklist with 50+ points for a website that turns visitors into customers.

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