Website ROI Calculator
Find out in a few minutes how profitable your website investment can be. You enter your own figures, and the calculator shows the return, the break-even point and a three-year projection.
Your numbers
Your ROI forecast
3-year forecast
Share your result or save it as a PDF
How the calculation works
Monthly profit
Traffic × Conversion Rate × Order Value × Profit Margin - Monthly Costs
This gives you the expected monthly net profit from your traffic and conversion rate.
Break-even point
Investment ÷ Monthly Profit = Months to Break-Even
The number of months until your investment has paid for itself.
ROI percentage
((Annual Profit - Investment) ÷ Investment) × 100
Standard return on investment, shown as a percentage of what you invested up front.
A note on accuracy
The calculator works with the figures you enter and a simple model: for the three-year projection it assumes 10% profit growth per year and slightly rising running costs. Your actual results depend on your industry, competition, marketing effort, product quality and other factors. Treat the numbers as a planning aid.
Talk to us about your website's ROI
We build websites whose results you can measure. The initial consultation is free, and afterwards you receive an individual fixed-price quote.