SEO Audit Checklist 2025

Check if robots.txt exists and doesn't block important pages

Sitemap should contain all important URLs and be up to date

Security is a ranking factor - all pages must use HTTPS

Prevents duplicate content and consolidates ranking signals

Organization, LocalBusiness, BreadcrumbList, Article, etc.

Test with Google Mobile-Friendly Test

Should contain helpful links and navigation

Fix server errors, 404s and redirect errors

No cryptic parameters, use keywords in URLs

Mandatory for international websites

Main keyword at the beginning, brand at the end

Compelling copy with call-to-action

Should contain main keyword and be descriptive

Logical structure without skipping levels

Descriptive and keyword-optimized where appropriate

Important pages have many internal links with good anchor text

Security and performance optimization

Improves user experience and crawlability

og:title, og:description, og:image, og:url

Each page should target unique keywords

Longer, high-quality content ranks better

Duplicate content severely hurts rankings

Keyword density should be around 1-2%

Solve questions and problems of target audience

Increases dwell time and user engagement

Fresh, current content is preferred

Clear action prompts for conversion

Flesch Reading Ease Score should be above 60

Author profile, references, certifications shown

Helps with featured snippets and voice search

Main content should load quickly - Core Web Vital

Interactivity must respond quickly - Core Web Vital

Visual stability - no jumping during load

Biggest performance killer - use modern formats

Reduces file size and load time

Static resources should be cached

Server-side compression for faster transfer

Cloudflare, CloudFront or similar for global performance

Loads media only when entering viewport

Overall performance rating

Check quantity, quality and diversity of backlinks

Remove spam links via Google Disavow Tool

404 links hurt user experience and crawling

Google My Business, Yelp, industry directories, etc.

Create linkable assets like guides, statistics, tools

Name, Address, Phone identical across all directories

Contact relevant websites for high-quality backlinks

Indirectly important for brand awareness and traffic

Most important factor for Local SEO - with photos and posts

Title, H1, meta description with location reference

Structured data with full address and opening hours

Positive reviews are ranking factor and trust signal

Blog posts about location-relevant topics

Local directories and business portals

Local authority and potential backlink source

Local newspapers, regional blogs, local businesses

Shows location and strengthens Local SEO signals

Subway, train, bus connections mentioned