Modernize Your Website
If your old website is slowing your business down, we make it faster and more modern, with a clean technical base for Google. You get an individual quote.
What changes
Modern design
We redesign your site from the ground up, so your business looks current online.
Faster load times
We measure load times of the old and the new site with Lighthouse and PageSpeed Insights. For launch we aim for green Core Web Vitals.
A clean SEO base
Fast pages, clean code and 301 redirects give your rankings a solid foundation. We cannot guarantee specific positions on Google.
Content migration
We transfer your existing content so nothing gets lost.
Redesign packages
Redesign Light
Visual refresh
2-3 weeks
- Visual update
- Responsive adaptation
- New image style
- Basic SEO check
- Performance optimization
Redesign Pro
Complete relaunch
4-6 weeks
- New design concept
- UX optimization
- CMS update/migration
- Complete SEO optimization
- Page speed optimization
Redesign Enterprise
Strategic relaunch
2-3 months
- UX research & audit
- Completely new design
- Custom development
- Multi-language setup
- Advanced SEO strategy
What happens during a website redesign
A relaunch gives you a new look and a chance to clean up the structure, cut the load time, improve rankings and bring the content in line with where the business is now. We work through it in two phases.
Analysis phase
- Technical audit of the existing website
- Core Web Vitals baseline (LCP, INP, CLS)
- Google Search Console: which pages already rank?
- Content inventory: what carries over, what goes?
- Competitor comparison on design and technology
Build phase
- New design in Figma, mobile-first
- Development on a modern stack (Astro, Next.js or other)
- URL restructuring with clean 301 redirects
- Content migration and SEO work
- Launch with monitoring and a rollback plan
Website relaunch in Hamburg: the usual reasons
Many Hamburg businesses had their current website built five to eight years ago, often on WordPress with a theme that looked modern at the time. A lot has changed since: Google counts Core Web Vitals as a ranking factor, mobile use outweighs desktop, and GDPR requirements have tightened.
Typical triggers in Hamburg: a trade business in Bergedorf loses jobs to competitors with better Google visibility, a city-centre law firm looks less credible than its rivals because of an old website, or a HafenCity restaurant cannot take online reservations.
We start by working out which problems your site has: technical, editorial or structural. Then we plan a relaunch that solves them without putting your existing rankings at risk.
A worked example: CESAR Security UG Hamburg
CESAR Security UG is an IHK-certified security company in Hamburg. Its existing site fell short in three places: it had no internal CMS and no careers portal, and its local SEO presence was weak.
In the relaunch on Next.js 16 we built a custom CMS and a careers portal, and set up local SEO with structured data and pages for nine Hamburg districts and neighbourhoods. The team now maintains content itself, applications come in through the careers portal, and the A+ ratings at SSL Labs and Security Headers show the care people expect from a security company.
- A+ rating at SSL Labs, Security Headers and Mozilla Observatory
- Full CMS, content maintainable in-house
- Careers portal with direct application
- WCAG 2.1 AA accessibility
Pricing and delivery times
What is included
- Technical audit of the existing website
- New design in Figma, mobile-first
- Migration of all existing content
- 301 redirects for SEO continuity
- Launch monitoring for 30 days
What is not included
- New copy and photography
- SEO campaigns after launch
- Translations
- Ongoing maintenance (quoted separately)
Delivery takes 2-3 weeks for Redesign Light, 4-6 weeks for Redesign Pro and 2-3 months for larger relaunches, at a fixed price.
Common questions about website redesign
Will I lose my current Google ranking in a redesign? +
Not if we plan the relaunch with care. We work out in advance which URLs already rank and set up a 301 redirect for every URL that changes. Google then passes most of the ranking potential to the new URL. Straight after launch we watch Search Console for indexing errors.
Can my existing content be carried over? +
Yes. We migrate everything you want to keep. We do suggest using the relaunch to rework dated copy: weak content holds back rankings on a new website as much as it did on the old one.
How long is my website offline during the relaunch? +
It is not. We build the new site on a staging environment and only take it live once we have tested everything. The DNS switch takes a few minutes, and the old site stays up throughout.
When a redesign is worth it
A study by Lindgaard and colleagues (2006) found that visitors judge how appealing a website looks in about 50 milliseconds. A dated design makes its impression before anyone reads a single word.
Speed is the other signal: according to a Google study (DoubleClick, 2016), 53 percent of mobile site visits are abandoned if a page takes longer than 3 seconds to load. A slow site costs you enquiries, often without anyone noticing.
Sources: Lindgaard, Fernandes, Dudek and Brown, "Attention web designers: You have 50 milliseconds to make a good first impression!", Behaviour & Information Technology (2006); DoubleClick by Google, "The Need for Mobile Speed" (2016)
By Ebrahim Seyfi, Senorit Hamburg. Updated 12 October 2026.
Check whether your website needs an update
In the free 30-minute first call we look at your current website together and show you what a redesign would improve.